► iCompanyFAQWhat are People Counters?

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What are People Counters?

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What are People Counters?
Electronic People Counting Systems or People Counters are used to measure retail stores traffic or retail analytics. Using these metrics you can determine if an ad campaign is successful for example by the additional customers visiting the retail store. People Counters use sensors at the entrances and when the beam is broken in the case of an infrared People Counter, the count value is incremented by one. There are many types of people counting systems based on various technologies from RF to infrared. These counters are also know as Retail Traffic Counters, Door Counters, Customer Counters, Pedestrian Counters and Visitor Counters.