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People Counters and their uses
3/18/2013 5:05:15 PM

People Counters are electronic devices that are used to count foot traffic entering and exiting your establishment. Gathering this information can help a retail store plan accordingly for daily, weekly and even seasonal events.

People Counters can also be used in other storefronts and not just the garden-variety retail store chains in major malls or strip malls.

Retail Loss Prevention
1/25/2013 1:00:00 PM

What is retail loss prevention?

Retail Loss Prevention is the art or practice of companies to reduce or deter losses/theft of products from stores.

People Counters and their uses

People Counters are electronic devices that are used to count foot traffic entering and exiting your establishment. Gathering this information can help a retail store plan accordingly for daily, weekly and even seasonal events.

People Counters can also be used in other storefronts and not just the garden-variety retail store chains in major malls or strip malls.

Electronic Article Surveillance

Retail stores rely on many metrics to not only function as a business but to optimize inventory and labor forces for any given sales season. A lot, if not most, of these metrics are gathered electronically from either web sites, kiosks, camera systems and people counters to name a few.

Focusing on People Counters, we can list a few points as to why a retail store would want to use these electronic devices – while not breaking the bank for the small business.

Effective Uses for People Counters:

  • Peak Traffic – Know when your traffic peaks so you are staffed accordingly.
  • Calculate Conversion Rates – You can calculate the conversion rates, or the percentage of people who make purchases when you know the total number of people who entered your store coupled with the sales for the day.
  • Labor Force – You can optimize the number of employees needed based on people counting data. If you have year over year metrics one can easily determine what the average number of patrons are on a given day, week, month, quarter or season. The most obvious would be Christmas – you may want to bring on additional temporary help. What about other times? Is your product or service one that performs well in the spring for example?
  • Measure Your Marketing – If you send out email flyers, catalogs or other media designed to drive customers to your doorstep how can you tell it is working? Count the number of visitors after a promotion is launched and compare it to the prior year or time period of interest.
  • Business Evaluation – One way to evaluate a business is to see what the foot traffic is like during certain times of the day. Say you are interested in buying a restaurant, ask the owners for the metrics and you can see what the breakfast, lunch and dinner crowd is like – or the restaurants popularity and effectiveness of location. This of course assumes people counters are already in place gathering data.
  • Sub Locations – Some stores are very large and depending on the layout or floor plan you can place additional counters to measure how much traffic a new department gets.
  • Safety – If an area were designated to hold 1000 people, it would be nice to know that you are below the threshold. This can be done manually, but it would be a lot better to use an electronic solution to get an accurate count.

These are just some of the common uses for people counters and the data they collect. Depending on your business you may have other unique needs that can be satisfied with these electronic devices.

Proxy Consulting | 3/18/2013 5:05:15 PM | 0 comments
Filed under: Electronic Article Surveillance, Patron Counters, People Counters, security devices, Traffic Counters